Paying extra attention to details is a special characteristic of the gallery. Historians, art critics and art specialists are invited to work on the projects. For each art object a separate catalogue is published. The gallery specializes on contemporary art of St. Petersburg and the main focus is on neo-academism. Due to the big room space, it is possible to host performance exhibitions and volumetric installations in “Namegallery” as well as take part in large-scale art projects.