About the project

History of mobile guide

The history of the Petersburg 24 mobile guide began in January 2018, when the FINEDAY PR agency and the Silhouette Internet studio decided to create a brand-new author’s guide around the historical center of St. Petersburg and the tourist suburbs Pushkin, Pavlovsk, Peterhof and Kronstadt.

What is the novelty of the idea? It would seem that there are more than enough guidebooks around St. Petersburg, including mobile ones. However, so far no one has managed to concentrate all the “special features” in one application, interesting for both tourists and residents of the city:

• combine a tourist guide around the historical center and a timetable of events, a guide to nightlife of St. Petersburg and a guide to restaurants, cafes and bars;
• use “smart” technologies that allow the user to see the nearest interesting places that are currently open, and events that are happening now or will start soon;
• to prepare unique content, poorly presented in other guides, with an emphasis on the evening and night life of the city, the creative side of the St. Petersburg landscape, little-known sights, unusual places and original tours;
• make a full-fledged English version of all content, including the English-language event schedule;
• and, finally, to create the opportunity to receive first-hand information – from project partners who themselves add relevant information about their establishments through a personal account on the site.

In June 2018, a new application entered the market – the Petersburg 24 mobile guide in Russian and English for mobile devices on Android and iOS platforms. The project quickly gained popularity. Today, Petersburg 24 is one of the three most downloaded tourist applications in the city: the total number of installations has exceeded 50,000, the number of pages viewed has exceeded 600,000. By the end of 2019, we plan to take a leading position in the market of mobile tourist resources of St. Petersburg.

A year later, the project “Petersburg 24” won the prestigious Specia Award in St. Petersburg in the nomination “Best Mobile Application”.

The unique content of the mobile guide exceeds 2000 articles in Russian and the same number in English. These are hundreds of museums and architectural monuments, restaurants and bars, night clubs and creative spaces, walking, bus and water excursions. In the “Event” section, about 100 new announcements of events appear weekly.

We select places and events based on ratings, reviews and analysis of tourist preferences. Our principle of selecting content: only interesting and useful things – nothing more!

The mobile guide is in constant development, we are creating new original content and “smart” functionality. So, recently we have created our own routes developed by professional local historians and fans of St. Petersburg. With them, each user of the application will be able to become a self-guide and independently go through the most interesting places in the historical center of the city.

Dozens of companies and organizations cooperate with us, their number is growing daily. Our partners include Astra Marine shipping company, City Sightseeing SPb excursion agency, Etagi creative spaces, Artplay and Artmuza, leading restaurants and trendy bars, Open City excursion program, and many others.